The Saudi consumer market is large and growing. The total population is 29 million (2012) with 38% of working age. Per capita income is approximately US$ 31,000 (2012) per annum. 20% of the population enjoys a monthly income in excess of US$ 15,000(2012). The percentage of the population in the middle and higher income brackets is expected to increase significantly over the coming decades. There are huge opportunities.